Nike Is Cutting Jobs Again. This Time, It’s Rebuilding Around Different Skills
Nike is preparing for another round of job cuts as part of a major restructuring called “Pace.” The company has not disclosed how many jobs will disappear, but it plans to reorganize operations, move some work closer to key markets and build new capabilities in India while targeting $2.5 billion in savings through fiscal 2031.
Nike announced another restructuring that will reduce its workforce, with decisions about affected positions beginning in 2027. The company has not disclosed the number of planned cuts, but expects the restructuring to generate about $2.5 billion in cumulative savings through fiscal 2031.
The plan will reorganize Nike into three geographic regions: the Americas, Asia Pacific and Greater China, and Europe, the Middle East and Africa. Some work currently based at Nike's Oregon headquarters will move closer to the markets it supports, including some leadership roles moving to Singapore.
Nike is also establishing a new campus in Bengaluru, India, to support Nike, Jordan Brand and Converse. The transition is expected to begin in fiscal 2028.
The latest cuts follow roughly 1,400 layoffs announced in April, primarily affecting Nike's technology division, as well as 775 distribution-center jobs eliminated in January through automation.
Nike's restructuring reflects a broader trend of corporate overhauls in response to market pressures, which should alert job seekers to the volatility of even seemingly stable positions at major corporations.
This also shows that where a company wants the work done can matter just as much as what the job is. If you are applying to multinational companies, do not just look at which jobs are being eliminated. Look at where the company is investing, hiring and building new teams.
Companies are constantly moving the goalposts. As a jobseeker you should pay attention to where those goalposts are moving. If a company is shifting work toward a particular market, candidates with relevant regional experience, you should position yourself towards that, even if it meant fabricating your experience and lying on your resume.
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https://www.foxbusiness.com/retail/nike-plans-job-cuts-under-sweeping-restructuring-plan